How should user experience be regarded in relation to service design?

User experience should be regarded as part of the overall product and service design because it influences how users interact with the service and their satisfaction levels. In ITIL 4, a focus on user experience is essential for driving stakeholder value. By integrating user experience into the design phase, organizations can better understand user needs, preferences, and pain points, which leads to more effective and engaging services.

This comprehensive approach ensures that usability, accessibility, and the overall emotional response of users are considered, thereby enhancing the likelihood of service adoption and satisfaction. Prioritizing user experience throughout the design process fosters a more user-centric service, which aligns with the goals of creating value for stakeholders.

Considering user experience only during specific phases like transition or merely as a secondary consideration would neglect crucial feedback and insights that can help shape a service that truly meets user needs. Furthermore, while evaluating competition may inform service design decisions, it does not encompass the holistic approach required for effective user experience integration.