What aspect should a service catalog presentation prioritize for users?

A service catalog presentation should prioritize clear and familiar language for users because this approach ensures that the information is easily understandable and accessible. When users interact with a service catalog, they often come from diverse backgrounds and possess varying levels of technical knowledge. By using straightforward language, the catalog becomes user-friendly and helps users quickly grasp the services available to them without confusion or unnecessary complexity.

Utilizing clear and familiar language not only enhances user experience but also promotes engagement with the catalog. Users are more likely to explore services, make requests, or seek assistance when they can easily comprehend the information being presented. This focus on clarity ultimately drives better decision-making and service adoption, aligning with the overall goals of improving stakeholder value and satisfaction.