What do organizations risk if they focus solely on innovation?

Focusing solely on innovation can lead to the neglect of current operational activities, which is critical for maintaining a steady service delivery and ensuring customer satisfaction. When an organization prioritizes innovation above all else, it may divert resources—both human and financial—away from the processes and services that are already in place. This can result in a decline in service quality, potential service disruptions, or failure to meet existing customer expectations.

Furthermore, operational activities are essential for sustaining business continuity and delivering value. By ignoring these existing activities, organizations risk losing the support of their current customer base, which may not appreciate a lack of focus on their ongoing needs in favor of new offerings or features that might not yet be ready for practical use. Balancing innovation with the maintenance of current operations is vital for long-term success and customer loyalty.