What is a business case?

A business case serves as a comprehensive justification for the expenditure of organizational resources. It typically outlines the rationale for undertaking a project or initiative, detailing the benefits, costs, risks, and impacts associated with the proposed investment. By providing this structured analysis, a business case aids decision-makers in evaluating the feasibility and alignment of the initiative with strategic objectives.

This approach allows stakeholders to understand not only the financial implications but also how the initiative may affect the organization systemically. It contrasts with mere financial reports or strategies that focus narrowly on performance metrics or cost-cutting, ensuring that the reasoning behind resource allocation is clear and well-founded in a broader context of value creation.