What is a consequence of developing a basic service relationship for consumers?

The consequence of developing a basic service relationship for consumers often leads to difficulty in assessing service value. In a basic service relationship, the connection between service provider and consumer is typically limited, which can result in a lack of understanding regarding the full benefits and features of the service being offered. Consumers may not engage deeply enough or have sufficient interactions with the service to gauge its effectiveness or overall value.

This limited engagement hinders their ability to evaluate how well the service meets their needs, possibly leading to misconceptions or misalignment between what the service can provide and what the consumer perceives it can do. Consequently, the foundational aspects of service evaluation—like understanding benefits, quality, and outcomes—become challenging, as the consumer may not have enough experience or information to make a thorough assessment of the service value.

The other options reflect aspects that would typically occur in more developed service relationships, where trust-building, enhanced communication, and customization are facilitated through deeper engagement and interaction between the service provider and the consumer.