What is one purpose of the co-create step for the provider?

The purpose of the co-create step for the provider is to enhance customer and user loyalty. In this step, service providers engage customers and users actively in the process of value creation. By involving them in discussions, decisions, and the development of services, providers can gain valuable insights into their needs and preferences. This partnership fosters strong relationships, as customers feel heard and valued, thereby increasing their loyalty to the provider. Moreover, when customers see that their input leads to positive changes or improvements, it reinforces their commitment to the service relationship.

Engaging customers in co-creation not only leads to better alignment of services with their needs but also contributes to a better overall experience, promoting long-term loyalty. This approach embodies the essence of ITIL 4's focus on collaboration and mutual value creation within service management.