What type of analysis should a positive business case show?

A positive business case is essential for justifying any initiative or project within an organization. The primary focus of such a business case should be to demonstrate that the expected benefits significantly exceed both the expenditures involved and the associated risks. This ensures that stakeholders can see the value of the investment, promoting confidence that the initiative will contribute positively to the organization's goals.

When assessing a business case, it is crucial to provide a comprehensive understanding of how the benefits will outweigh the costs. This includes not only a financial analysis, highlighting potential returns on investment, but also an evaluation of non-financial benefits that could lead to improved customer satisfaction, enhanced service delivery, or increased market share. By proving that benefits exceed expenditures and risks, the business case builds a strong rationale that the initiative is both viable and advantageous for the organization.