Which area typically involves conflicting needs in a business case?

The area that typically involves conflicting needs in a business case is value understanding. This is because different stakeholders may have varying perceptions and expectations of what constitutes value for the organization. For example, while senior management might prioritize financial returns and efficiency, customers may focus more on quality and service experience. Employees and operational teams might advocate for investments that enhance their working conditions or technology tools, which may not align with other stakeholders' priorities. As such, understanding and balancing these diverse perspectives on value is crucial when making informed decisions in a business case, ensuring that the most relevant and comprehensive understanding of value is captured and considered for optimal outcomes. This complex interplay makes value understanding a central area where conflicting needs often arise.